Get in the Video Business
Companies large and small are adding video to their PR messaging machine. The most prominent of these may be Ford Motor Co., with its 30-part web-based video documentary, Bold Moves: Documenting the Future of Ford. The title refers to the changes going on within the venerable auto manufacturer, but it could just as well be describing Ford's willingness to use emerging web-based video technology to tell the company's story.
An recent article from CIO Insight explores how more and more organizations - from Ford, to Colgate University, to the John Edwards presidential campaign - are using video to get their message out over the web. It's easier than ever to create, host and distribute video over the web, and companies that don't have this new medium as part of their PR plan are being left behind.
Comments
But I thought Al Gore invented the internet …
Words can’t express your significance. Thank you.
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Well that’s the smart thing to do. Video is definitely on the up and up. I have entered the arena and I am trying to learn as much as possible to take complete advantage of its benefits. I use several video uploading sites. My favorite right now has to be http://www.Adwido.com because of the free account and the help the give you to boost your search engine traffic.