Business Videos on the Web

I've read it elsewhere, and I'll second the prediction here: 2008 is the year for business video on the web.

Sure, hobbyists and amateurs have been putting video on the internet for a while, but only now are corporations and businesses realizing that they can use web video to attract customers and make new sales. In my video production business, I find myself talking to people from various industries almost daily about how they can use internet video to enhance their image and increase their sales. Often, the people calling me have no idea what kind of video they're looking for, they just know that they want video on their web site.

A web-based commercial is an obvious choice for many businesses, but there are other creative ways to add video to your web site. For example, I'm working with an insurance agency to put short video profiles of each agent on the web site. The videos are easy to create and they'll add a personal touch to the company's web pages. And then there's the personal trainer who wants to put training exercises on his web site so that clients can use them to work out when they're out of town and can't make it into the gym.

Whatever type of business you have, your web site will benefit from video. Check out these ideas for business web videos. I hope they'll inspire you to use the persuasive power of video to liven up your web site and grow your business in 2008.