Video Ads on Yahoo! and Google

Last week, the New York Times published an comparative article about the different approaches to video advertising taken by Google and Yahoo! As I've written about before, video ads are starting to appear in search results. This offers advertisers a great way to reach consumers, but it can make for a less enjoyable internet experience.

Video engages multiple senses, so it's harder to ignore than a simple text or picture ad. Advertisers like this; internet users can find it annoying. This puts Google and Yahoo! in the position of finding a way to display videos so that advertisers get the views and clicks that they're looking for, while web surfers retain the control that they expect.