College Videos Go Online

When I applied to college, I relied on a brochures. Without being able to visit some of the schools I was interested in, all I had were some words and glossy pictures to tell me what the place was really like.

These days, high school seniors trying to decide where to spend the next four years have a lot more information at their fingertips. For students, online video is a perfect way to learn about a college and virtually experience various aspects of its programs, campus and student body. For colleges, online video is a perfect way to communicate with potential students and display what makes a school unique.

Any student or institution interested in online video needs to check out iTunes U. It's a special section of the iTunes store devoted to college videos. Schools from Abilene Christian University to Yale have videos and podcasts available through iTunes U. I was surprised to see that my alma mater, New York University, with it's famous film/video program, didn't have anything posted. For shame!

For schools, it's the ultimate way to market to a young generation that's grown up accessing information through short video clips. I bet we'll see NYU up there before long!

• Install iTunes on your computer
• Post your video on iTunes
• Educational videos online
• Tips for videotaping a graduation ceremony