As a recent USA Today article noted, "'It's the Wild West' now for Web Video." There are no rules, no formulas, only ideas. In the freewheeling world of web video, anything goes and anyone has the opportunity to strike it rich.

In my business I'm always interacting with people who have out-of-the-box ideas for using web video to sell ads or build communities or market businesses. Not all of these ideas will work, but some of them will. Right now, no one--not network executives, not YouTube managers, not marketing geniuses--knows what business model will work best for creating and profiting from web video.

For videographers, many opportunities exist already for earning money producing web videos. For entrepreneurs, the challenge is to maximize revenue from the distribution of those videos. There are many new developments ahead in the wild west of web video, and I'm excited to see them emerge.