The Standard in Web Video Ads
Web video is a great promotional tool for businesses, but it's been slow to catch on. One big reason is that, until now, there have been no standards for web-based video advertising. Unlike traditional television ads, in which the same format works for all networks, web video ads often have to be delivered in varying file sizes and formats for different internet platforms.
That could all change if the Interactive Advertising Bureau gets its way. The bureau "has proposed a new communication standard for digital video ads called VAST, or Digital Video Ad Serving Template." VAST would make it easier to for businesses to deploy internet video ads, by creating a standard ad format that would work on YouTube, Yahoo!, YellowBook and other sites that offer internet video.
As a video producer, I welcome this change. If accepted, it will make it easier for me to work with my clients who are already producing web commercials, as well as convince potential customers that this is an effective way to market their business.
Comments
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