Last week, a business acquaintance asked me to check out a video she'd posted on YouTube. It was a decent video--not a professional production, but created with a lot of care and sincerity, as well as a solid basic knowledge of videography and editing. Overall, the video looked good and would provide a positive impression to any colleagues or potential clients.

The problem was, she hadn't tagged the video, so not many people were going to be watching it.

Tagging only takes a few seconds, but it's essential step if you want your video to be recommended to viewers or found through general web searches. Sites like YouTube use tags to determine find videos on related topics and recommend them to viewers. Search engines like Google use tags to determine the content of videos.

So, if you're interested in gaining a wide audience for your video, make sure tag it with terms that will interest your viewers. It's the easiest way to let people know that you've got what they want to see!