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Video SEO Tips
Increase Your Audience With Video SEO

By Gretchen Siegchrist, About.com

Video SEO will increase your audience by making your videos easier to find online. These video SEO tips are easy to apply to any online video, and will improve your videos' results in online searches.

1. Target Keywords for Video SEO

The first video SEO tip involves choosing target keywords for your video. Each video should target only one or two keywords, which accurately describe the video content and reflect terms that users are searching for. This article will help you choose good keywords for your video SEO.

Once you've chosen your target keywords, use them as much as possible in relation to your video. Use the keywords in the video title, tags, description and any backlinks you create to the video.

By choosing good target keywords and optimizing your video for them, you'll ensure a high ranking in searches for those terms.

2. Post Your Video on YouTube

YouTube is owned by Google, so you can bet that videos posted there will have an edge when it comes to video SEO. Feel free to post your videos on various sites around the web, but don't ignore YouTube if you want a video SEO boost.

3. Create a Page for Each Video

For strong video SEO, each video should get its very own web page. This page will provide a unique URL for the video, and it will give you many more opportunities to use your target keywords. Use the keywords in the title of the page, in the metadata, and in the video description that you provide there.

4. Add a Video Transcript

Adding a transcript is a great way to improve video SEO. Search engines can't actually watch your video to see what the content is, but they can read a transcript. The video transcript is also a great way to use those target keywords a few more times...

5. Create Inbound Links to Your Video

Video SEO (and regular SEO, too) is improved when other sites around the internet link to your video. Any link is good, but a link from a popular site the refers to your video using your target keywords is ideal for video SEO. You can create links to your video by adding the URL to blog comments and forum postings. Of course, anytime you link to your video it should be relevant and useful for other people reading the blog or forum. If it's not, you'll be tagged as a spammer and your posts will removed or ignored.

6. Bookmark Your Video

Social bookmarking sites like Digg, Stumble Upon and Delicious can be used to improve video SEO. Bookmark your video page on each of those sites (using your target keywords), and you'll create inbound links and increase your viewership. You can even put buttons next to your video to make it easy for viewers to add it to a social bookmarking site if they like it.
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