Adding a marketing video to your business website can attract more visitors and keep them browsing longer, turning them into potential customers. In fact, marketing videos are becoming so popular that many internet users expect to see them on any business website.
Consider using one or more of the marketing video ideas below to improve your web site and attract clients. Many of these marketing videos can be produced in house (these video tips will help). For some projects, though, you should consider hiring a professional video production company.
Customer Testimonial Marketing Videos
Customer testimonials are some of the most effective marketing videos on the web. In fact, studies have shown that websites with video testimonials perform significantly better than websites without customer testimonials. Clients testifying to the value of your product or service can add a personal touch to your web site. Seeing a face and hearing a voice will help visitors connect to the stories being told in a way that wouldn't happen with still pictures or the written word.
A Message from the Executive
Again, visitors to the web site will connect more with a video than with a printed message. You could have your President or another executive record a short welcoming video that puts a personal face on your business.
If you sell a complex product, you should consider providing step by step videos on your web site to guide consumers through installation, assembly or use. How-to videos could be an easy way to increase customer service and satisfaction without having to bring on any new employees.
Virtual tours can be great marketing videos for hotels, gyms, spas, shops, restaurants and any business with a location to show off.
The internet allows you to create a more traditional advertisement, targeted directly at visitors to your web site. Create a 1-3 minute video that includes messages from clients and employees as well as shots of your business location and activities.