Why should you use video for your business anyway?
I believe that any business can benefit from using online video for marketing or promotion. It's just a matter of figuring out who your audience is and what your goals are.
Whether you're interested in driving more customers to your web site, showing them how great your products are, or why your services are unique, videos can help!
Still not convinced you should use video to promote your business? We have ten reasons that it's a good idea.
Just don't expect your videos to go viral. Viral marketing videos can be great when they happen, but they're not the be all and end all of online video, and they don't always translate into business success. Instead, you should try to create a video that appeals to your specific customers, not to the World Wide Web as a whole.
Once you've decided to use video to promote your business, you need to decide what kind of video to make. You can go the traditional route with commercials and marketing videos, or get off the beaten path and sponsor a video contest or record customer testimonials.
Producing a great video for your business really comes down to planning, more than anything. If you do a good job planning your video, you'll have a much easier time making it.
With proper planning, you can produce a great video with just your cell phone. And even if you decide to hire a professional production company to help with the video, the process will go much more smoothly when you make a good plan for your video ahead of time.
If you are ambitious and want to make many videos for your business, consider starting a video blog. This is a single site that will link to all of your videos, and can also contain text, pictures and other links.
One great thing about a video blog is that all of the videos on it don't have to be produced by you or be about your company. If you can find other videos on the web that would appeal to your potential customers, you can share them on your video blog. This way, you get lots of great content to share with your audience, but you have to do a lot less work.