Contest Name
Bassano "Spirit of Friendship" Video Contest
Deadline
Early Entry deadline July 24th, 2011. Final deadline September 30th, 2011
Website
hiretheworld.com/bassano/vvc
Prizes and Sponsorship
$50,000 in cash prizes!
Prizes
1st Place: $20,000
2nd Place: $5,000
3rd Place: $2,500
4th - 10th Place: $500 each
Early Entry Prizes awarded on July 24th and August 31st - $2500 each
Most Viral Video: $5,000
2nd Most Viral Video: $2,500
3rd Most Viral Video: $1,000
Most Canadian Views: $2,500
Most unique users brought to the site: $1500
Sharing lottery prize (1 ballot for each unique user you bring to the site): $1500
Contest Description
Create a 30-second or 60-second video for Bassano Hard Soda and win! Bassano Hard Soda is classic Italian soda mixed with Premium vodka, and the company wants you to help them build on their unique brand identity.
Requirements
Video must be either 30 or 60 seconds in length.
All entrants must be 18 years of age or older.
Videos should be in English
Entrants must own the copyright to their images, sounds, or video.
Each Video must contain the Red Bassano Logo and a link to their facebook page: facebook.com/bassanohardsoda
It is not necessary to show the product in the video, however we have arranged for bottles to be sent out to videographers who desire them. (A deposit may be requried)
Eligibility
Open to all North American and international residents outside of Quebec, Canada.
Judging Criteria
Early entry prizes and Client's choice prizes will be selected based on the following criteria:
a) Meets Creative Brief - 20 points
b) Maintains Brand Standards - 15 points
c) Overall appeal - 20 points
d) Popularity / Virality - 25 points
e) Likelihood to motivate people to either buy the product or share the video with their friends - 20 points
Viral Prizes are judge on a scoring system that awards points based on a social scoring algorithm. More information on how your video is scored will be available at Hiretheworld.com.
Advice
- Due Date:
- Early Entry Prize Deadline - July 24th and August 31st
- Final Grand Prize Deadline: September 30th, 2011
- Use hiretheworld.com/bassano/vvc for early access to the director's package!
