Plan your university marketing videos.
University marketing videos can be anything from short tv commercials to mini documentaries profiling students and teachers at your school. If you need creative help, we've got lots of ideas for school marketing videos.
Get a crew and equipment for your university marketing videos.
If you want a professional university marketing video, consider hiring a professional video production company.
If you don't have the budget for a professional production, talk to your university media center to see if they can provide you with equipment and people to operate it. If your university has a media production program, you may be able to find students who have the skills to produce your university marketing video.
Find students and teachers to participate in your university marketing video.
Using real students and teachers will give your university marketing video an authentic feel. Instead of giving them scripted lines to recite, come up with good interview questions that will lead your subjects to saying what you want in their own words and their own way.
Location scout your university marketing video.
What buildings and campus locations do you want to show off in your university marketing video? When choosing locations, think about when you'll be shooting, whether there will be people around, and what the sound and light will be like.
Record your university marketing video.
Once everything is planned, you're ready to begin recording your university marketing video. It's vital that you get high-quality, professional looking footage, so make sure to shoot and re-shoot until you get everything right. You may end up recording as much as 1 hour of footage for each edited minute in the final video.
Distribute your university marketing video.
You can always put your university marketing video on DVD and mail it to any interested student. This can get pricey, though. Alternatively, distribute the video for free on your university web site and video sharing web sites such as YouTube.
- Make multiple versions of your university marketing video. By creating shorter and longer version of the video you can target the same content to multiple audiences, and videos suitable for distributing through different media.
- Keep it real. Obviously, you want to present your school's best face, but if you only include people who look and sound like acting professionals you risk making your university marketing video seem inauthentic. Instead, find a multitude of participants who fully represent the diversity of your school.
- Remember your audience. Some university marketing videos are targeted toward 17-year-old high school seniors. Others are geared toward professional alumni who might donate to the school. These different audiences will react differently to the same video, so think about who'll be watching before you begin production.