Overview of Indiegogo:
is a crowdfunding platform available for use by anyone, anywhere. Indiegogo is similar to the fundraising site Kickstarter
but differs in that it can be used to fund any initiative, be it creative, entrepreneurial, or non-profit related. Once you've got an idea, you can use Indiegogo to launch your campaign, get exposure, and start raising money. You can get started free of charge, but you'll need to give Indiegogo a small percentage of whatever you earn.
Getting Started with Indiegogo:
Get your campaign started by making an account. You can log in with Facebook, or make a new account by providing a valid email address and creating a password. Now you'll be able to go through the steps of building your campaign, which will be saved as a draft until you're ready to launch it.
Set up Your Campaign:
Choose the category that best fits your project, and estimate a fundraising goal. Now you'll be able to add all of the information that is central to your campaign. If you have any external resources or links to other web pages, be sure to include them in this information so that your campaign is as relatable and professional as possible. Once you've provided the basic information for your campaign, you can move on to the important stuff: the funding goal and the story.
Try to make your funding goal as accurate as possible. Outline a budget for your project to help you make an accurate estimate, and try to be as specific as possible about your goals for the campaign. Check out some of the successful campaigns in your category to get an idea about how to best structure your campaign and funding goal. Many of the film campaigns on the Indiegogo site are geared toward one aspect of production, such as finishing the film, or paying for travel expenses. You can choose between flexible funding and fixed funding. Flexible funding lets you keep the money you raise regardless of if you reached your goal, but requires you to give a larger percentage of the funds to Indiegogo.
Telling Your Story:
Telling your story is the most important part of building your Indiegogo campaign. If it is at all possible for you to create a video to represent your idea, do it! If you're a filmmaker, this can be a short piece that is shot in the style of your proposed film project, or a trailer. Adding a video to your story is your opportunity to show potential funders that you have the skills, knowledge, and professionalism to carry out your proposed project.
Then, provide text to pitch your idea. People respond to stories, so be sure to provide a narrative of your experience so far in trying to achieve the project. Including any accomplishments you've made toward achieving your goal, any affiliated organizations, and any awards or grants you've received will make your project look like a reality rather than just an idea. Give a detailed account of your project, including your specific budget and the costs that still need to be covered. Keep your story fun, interesting, inspiring, and be as detailed as you can without losing the attention of your reader.
Perks are incentives that you offer to entice people to make donations. A good perk is both affordable for you and exciting for the donor, such as a CD of the soundtrack, a limited edition DVD of your completed film, or an invitation to the premiere screening of your film. It's a good idea to offer associate producer and executive producer credits for larger donations.
Enhance Your Campaign:
The next and final step to getting funded is creating a team and social media strategy to enhance your campaign. Add all the people involved with your project, such as your producer, director, sound team, and camera operators to the campaign. That way, everyone involved with production can get the word out about the campaign through their social networks
, enhancing the buzz surrounding the project. You can also enhance your campaign by adding any social media pages that represent the project, as well as outside web pages.
Remember, you can preview your pitch at any point during the draft process. Triple check for mistakes or typos, send it around to the other people involved for ideas and revisions, and once you're satisfied, publish it to get funded!