Overview of Tongal:
For those who prefer to be critics, correctly predicting winning videos can also earn you points. Each phase of the project is a contest, with winners earning cash prizes, and points. The more points a Tongaler has on the leaderboard, the more unique offers and opportunities will be offered to them by participating brands.
Getting Started with Tongal:
In addition, your profile page is where you can keep track of project deadlines, and also select from many criteria to tell the Tongal community what your particular skills are. Since an important part of Tongal is harnessing social media to spread the final products of the campaigns, users with a lot of friends, followers or YouTube subscribers will benefit from posting videos and garnering views. In this way, your existing social media presence will be rewarded in the Tongal community.
For example, the Colgate Palmolive company recently posted a brief for Speed Stick, naming the target audience as: "...a guy in his early 20's. He's just starting out in the real world and he's eager to get himself on the right path to success." The campaign revolves around the idea that: "It's okay to freak out, guys. We all do it. As long as you give the impression that you can handle it on the outside. And that's where Speed Stick Power comes in..." The prize money for the pitch, in which a user will contribute a short sketch of what the video will be, is $4,000. The winner of the video contest will receive $27,500. That said, a little innovation and creativity is highly rewarded on Tongal!
Tongal for Business:
You, as a brand manager, judge and purchase the best ideas. You can also purchase further suggestions from users before the campaign moves into the production phase. Tongal gives your business the opportunity to spark creative ideas among users, and purchase them in any form from ideas to completed video projects.
The final phase, Exhibition or Distribution, is a chance to work with users who have strong social presences. When these users display videos and get views, your brand thrives. Tongal is a way for companies to generate and distribute content using a grassroots method - a useful function in today's branding environment.
Tongal gives creative individuals the chance to contribute to real-life branding campaigns, and lets brands engage directly with creatives and consumers. If you haven't tuned in to the crowdsourcing phenomenon, Tongal's a great way to get started!