School Marketing With TV & Web Commercials
Despite my initial promise that this article will deliver ideas beyond the standard commercial, that is the video project we need to begin with. A video commercial should be an essential part of any school marketing package. This video should be fast-paced and contain only the very best shots of the campus and students. With good music and compelling soundbites, a school marketing commercial should get prospective students excited about your programs, and should leave alums feeling proud of their alma mater.
School Marketing With Student & Teacher Profile Videos
These school marketing videos can be anything from short testimonials to in-depth stories about the path that led a student or teacher to your school. The teachers and students in profile videos will give your school a face and a voice. Look for a diverse range of participants so that the profile videos appeal to the widest possible audience.
School Marketing With Special Event Videos
If your campus regularly hosts special events and performances, you can record them and use the videos for school marketing. By showing all of these activities, you'll get prospective students excited about joining your community.
School Marketing With Virtual Tour Videos
A virtual tour of your campus is a great tool for school marketing. Show off dorm rooms, the campus center, classrooms and other areas of the school with a virtual tour video, and your audience will feel like they are right there on campus.
School Marketing With Classroom Videos
As a school, your teachers are one of your greatest assets. Show off their skills and knowledge by recording in the classroom and using the video footage for school marketing. Prospective students and their parents will appreciate being able to virtually sit in on classes before they commit to paying tuition.